Hublot’s unwavering dedication to affiliations with sports that the usually more conventional Swiss watch industry has neglected to pay attention to in the past continues to pay dividends for the company.

Today, Hublot honored boxing champion Floyd Mayweather by presenting him with a one-of-a-kind timepiece and made the announcement that Mayweather will proudly wear the Hublot insignia on his boxing trunks for the upcoming fight. It is remarkable because this is the first time Mayweather has endorsed a brand name or image in such a manner.

This turn of events really shouldn’t come as much of a surprise considering Mayweather’s well-documented obsession with high-end wristwatches, in particular those that are adorned with exquisite details.

Mayweather, much like a huge number of other superstars who have come from modest beginnings to achieve enormous success, derives a great deal of pleasure from displaying his collection of luxurious watches, which, when taken as a whole, command a stunning value in the millions of dollars. Mayweather has reached to the top of his field.

Mayweather’s predilection for extravagant diamond-studded timepieces is discussed in depth in articles that can be found on the website Dupont Registry as well as the sports website SB Nation.

Individuals like Floyd Mayweather and Manny Pacquiao are complicated people whose history are aligned with the challenging world of professional boxing, in contrast to certain athletes who develop more “PR-friendly” personas for corporate endorsements.

Even though they are getting closer to the end of their individual careers, Floyd Mayweather and Manny Pacquiao are still considered to be true masters of the sweet science, and their upcoming fight is still shaping up to be a riveting spectacle despite the fact that they are both 38 years old.

Hublot’s venture into the realm of boxing is not new. This sport, often overshadowed by more genteel European luxury pursuits like yacht racing, golf, and equestrian events, was embraced by Hublot back in 2012 when they formed a partnership with the World Boxing Council (WBC). This collaboration resulted in the creation of unique timepieces, paying homage to legendary and now retired boxing legends.

The Hublot King Power WBC watch is a famous product that came out of this collaboration, however it was never offered for sale to the general public. Floyd Mayweather has had a customized version of this timepiece made for him, and it features a bezel set with diamonds and emeralds.

Mayweather was presented with his one-of-a-kind Hublot King Power WBC Full Pave with Emeralds watch earlier today, only a few hours before his fight with Pacquiao.

This action serves as obvious testimony of his deep appreciation for high-end watches, particularly those from Hublot, and he is looking forward with great anticipation to adding this superb item to his already amazing collection.