Hublot’s unwavering dedication to partnerships with sports that have previously been ignored by the more conventional Swiss watch sector continues to pay dividends for the company. Today, Hublot honored boxing champion Floyd Mayweather by presenting him with a one-of-a-kind timepiece and made the announcement that Mayweather will proudly wear the Hublot insignia on his boxing trunks for the upcoming fight. It is remarkable because this is the first time Mayweather has endorsed a brand name or image in such a manner.

This development shouldn’t come as a surprise, given Mayweather’s well-known passion for luxury watches, particularly those bedecked in exquisite adornments. Like many other celebrities who have risen from humble beginnings to achieve immense success, Mayweather takes great pleasure in showcasing his collection of opulent timepieces, which collectively command a staggering worth in the millions of dollars. Articles on the Dupont Registry and the sports website SB Nation offer detailed insights into Mayweather’s penchant for lavishly diamond-studded watches.

In contrast to some athletes who craft more “PR-friendly” personas for brand endorsements, individuals like Floyd Mayweather and Manny Pacquiao are complex figures whose histories align with the rugged world of professional boxing. Nevertheless, both Mayweather and Pacquiao stand as true masters of the sweet science, and their upcoming fight remains a compelling spectacle, even as they approach the twilight of their respective careers at the ages of 38 and 36.

Hublot’s venture into the realm of boxing is not new. This sport, often overshadowed by more genteel European luxury pursuits like yacht racing, golf, and equestrian events, was embraced by Hublot back in 2012 when they formed a partnership with the World Boxing Council (WBC). This collaboration resulted in the creation of unique timepieces, paying homage to legendary and now retired boxing legends.

The Hublot King Power WBC watch is a famous product that came out of this collaboration, however it was never offered for sale to the general public. Floyd Mayweather has had a customized version of this clock made for him, which features emeralds and diamonds as some of the embellishments. Mayweather was presented with his one-of-a-kind Hublot King Power WBC Full Pave with Emeralds watch earlier today, only a few hours before his fight with Pacquiao. This action serves as obvious testimony of his deep appreciation for high-end watches, particularly those from Hublot, and he is looking forward with great anticipation to adding this superb item to his already amazing collection.