Not too long ago, she debuted her new makeup line, Rare, and released her most recent album.

And on Thursday at the Hollywood Beauty Awards at The Taglyan Complex in Los Angeles, Selena Gomez led a host of celebrities and exuded elegance in a stylish blush pink minidress.

Posing with a group of friends before entering the venue for an evening of partying, the 27-year-old actress turned singer was beaming.

Her outfit consisted of extremely high silver heels and a few jewelry on her fingers.

Selena looked stunning with her hair styled in an easy updo and her lips painted a wonderful shade of ruby red, which might be part of her new line.

When the singer of “Love You Like a Love Song” disclosed earlier this week that she had been discreetly developing a beauty line, it stunned her fans.

“To be unique, one must be at ease with oneself.” I’ve given up trying to be flawless. In the video introducing the initiative, she stated, “I just want to be me.”

“It’s possible for Rare Beauty to be more than just a beauty brand,” Gomez continued. I urge everyone to embrace their individuality and not comparing themselves to one another. A picture, a like, or a comment does not define you. Rare Beauty is about how you see yourself, not about how other people see you. 

This summer, Rare plans to take over every Sephora location worldwide. This will be the star’s first significant venture outside of performing and singing since her recent partnerships with Coach and Puma.

Producer submitted a trademark application for cosmetics back in 2019, which can also encompass skincare, scents, cleansers, all beauty items, and more.

More than a million people follow the brand’s new Instagram page.