Rare Beauty was a major turning point in Selena Gomez’s career, making her one of the youngest self-made female billionaires in America with a 10-digit fortune.

Selena Gomez is not only famous for her role as a singer and actress, but also has great success in the cosmetics business.

According to Bloomberg, the Rare Beauty brand has brought Selena about 1.1 billion USD even though it was only launched in 2020, helping her officially join the ranks of billionaires. The name “Rare Beauty” both conveys the message that every girl is special in her own way and is the guiding principle for all products of the brand, helping women confidently show off their inherent beauty without having to hide it under layers of cosmetics.

Therefore, it is not surprising that Rare Beauty quickly conquered the hearts of millions of women around the world, bringing success and marking an important milestone in the singer’s journey to affirm her own value.

Selena Gomez is famous for her seductive makeup style, highlighting facial features. This is also a makeup trend favored by Western women.

To create the perfect makeup, the singer often starts with a thin layer of foundation , then uses pressed powder to even out skin tone and control oil. In particular, she is very fond of Soft Pinch Liquid Blush in Bliss.

She often uses her fingers to spread the product evenly on the skin, then uses the Liquid Touch Multi-Tasking Sponge to blend the product completely evenly and into the cheekbones. Selena said she really likes this way of applying blush because it helps the product create a more natural, glossy effect on the skin.