Recently, Western newspapers simultaneously reported that Selena Gomez became a billionaire at the age of 32. With a net worth of 1.3 billion USD (more than 31,000 billion VND), she is currently one of the youngest self-made female billionaires in the US along with Taylor Swift, Kim Kardashian and Rihanna. This information does not surprise many people because Selena is not only a pop star but also a versatile businesswoman. Having many different sources of income has helped the “Good for you” singer own an extremely impressive fortune.

Some of the Only Murders in the Building star’s wealth comes from singing, brand endorsements and acting, but the bulk of her wealth comes from the Rare Beauty brand, which Selena founded in February 2019.

“Selena is more than just a pop star. She’s a multi-faceted entrepreneur with multiple streams of income that contribute to her impressive net worth,” marketing expert Stacy Jones told CNN.

Selena’s large fan base has helped her establish her own cosmetics brand, placing her in the celebrity makeup category currently dominated by Rihanna and the Kardashian family. Her cosmetics line, Rare Beauty, is valued at $2 billion.

According to the report, 81.4% of the actor’s fortune comes from Rare Beauty, which sells skincare, makeup, and hair care products. The brand launched in September 2020 and is named after the singer’s third album.

Advertising activities account for 6.9% of the singer’s fortune. Selena’s social networking site Instagram currently has 424 million followers.

The former Disney star is the third most followed star in the world, behind soccer icons Cristiano Ronaldo (638 million) and Lionel Messi (504 million). She has a $30 million endorsement deal with Puma and a $10 million deal with Coach.

Along with her personal beauty brand, the rest of Selena Gomez’s net worth comes from her investment in mental health platform Wondermind, her real estate portfolio, and her music and acting earnings.